PROUDRACE A/W 2011: H E A R T C O R E
Being fans of rock and roll it was inevitable that Proudrace took inspiration from their favorite rock legends. From Axl Rose to Kurt Kobain to Sid Vicious. Fascinated with their fashion statements, Proudrace was inspired to create pieces that will translate into the label's distinct aesthetic. It was also an homage to the women in these rockstars' lives, their cool vibe and iconic status that admirers often try to emulate. A color palette composed of nudes and grays, Proudrace aimed to produce this cohesive and contemporary collection for AW 2011.
Heads up to Singapore readers of this rag. Proudrace will be launching their womens' wear line on July 28, 2011, 7-9pm at 5:10 Concept Store, 49 Kreta Ayer Road, Singapore. That's tomorrow, folks. Get thee to 5:10 Concept Store!
PHOTOS BY: EVERYWHERE WE SHOOT
MODELS: MARITA GANSE / MARK BROWN
MAKE UP: SAM GALLARDO
Visit their website at www.proudrace.com